The role of AI in customer support is becoming increasingly crucial, as it enhances efficiency and improves user experience. AI tools like chatbots and virtual assistants can handle basic queries instantly, reducing wait times and ensuring customers get the help they need, anytime. By analyzing interactions, AI also helps identify customer pain points and offer actionable insights for better service. Without AI, customer support teams can struggle with high volumes of inquiries, slower response times, and the potential for human error, leading to lower customer satisfaction and retention.
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